DDW (formerly Deutsch Design Works) announced today that Mike Goefft has joined the firm as Managing Director. Theresa Scripps, formerly DDW CEO, will now lead the DDW Advisory Board and take on special client assignments.
Goefft was most recently Executive Director Strategic Partnerships at Doremus, the Omnicom B2B agency, and prior to that held leadership positions at several global agencies, including serving as COO of Y&R San Francisco. In these roles, Goefft has created numerous award-winning campaigns for brands like American Express, Sprint, Kellogg’s, Chevron, The North Face, and HTC.
Goefft will be leading the agency along with Ross Patrick, Executive Creative Director, who joined DDW in 2014.
Patrick cut his teeth as a designer at Nike, then became head of advertising and design at Capitol Records, working his way to become SVP, Director of Design at Deutsch LA, leading design engagements for clients such as GM, Microsoft, TGI Fridays, The Coffee Bean & Tea Leaf, DIRECTV, and celebrities like Madonna, Paul McCartney, Radiohead and The Foo Fighters.
Under their stewardship, DDW will continue to evolve its strategic and creative design offering.
“Our secret strategic weapon is Greg Riley (DDW’s Chief Strategy Officer),” says Goefft. “Greg is one of the most insightful brand strategists in our business, and a virtual fountain of 21st Century consumer knowledge.” Ross Patrick adds: “Greg is the catalyst. His insight sets the strategic foundation — authentic, motivating and truly electrifying brand stories that inspire truly fresh brand design.”
“We’re also expanding our service offering. The new DDW is about creating deep brand stories that inspire fresh brand design –whether its in a traditional form like packaging, or in digital and experiential forms that consumers want to connect with and relate to.” says Goefft.
[box]About DDW: DDW is a San Francisco based design firm with nearly 30+ years experience helping clients create deep brand stories and fresh brand design. Current clients include Amazon, Anheuser-Busch, Big Heart Pet Brands, Campbell’s, Sprint, Seattle’s Best Coffee, The Men’s Wearhouse, and The Non-GMO Project and several other undisclosed assignments.[/box]