BRAND STORY + BRAND DESIGN
It starts with
We believe the heart and soul of a successful brand is a compelling story. Our team will help you discover your most motivating story and bring it to life in fresh, unexpected ways.
When French sporting goods retailer Decathlon wanted to open their first USA superstore, we created a full surround brand launch campaign to engage prospects and drive sales -- brand storytelling, social, advertising, community events, and more.
YOU MIGHT RECOGNIZE SOME OF OUR CLIENTS
Unexpected with a twist.
Drawing on Tazo’s authentic origins, we created a vibrant story about the brand’s passion for seeking out the most unexpected ingredients, which are then blended into deliciously unexpected flavors – always with a unique, intriguing twist.
We all know and love the Energizer Bunny.
He’s one of the most recognizable brand icons in the world, but his role on packaging was as an extra – never the star. It was finally time The Energizer Bunny take center stage. And that’s exactly what he’s done.
Finding an edge in a crowded category.
Layla Sleep, an early entrant in the DTC mattress category, was getting lost in the competitive clutter. We helped Layla discover a distinctive, new story -- and, importantly, bring that to life in an e-commerce website optimized for 21st Century marketing.
Our strategy team dug deep into the Kingsford story and brand DNA – the magnetic force that unites people and feeds real human connections.
Then our design team went to work exploring ways to modernize the brand, bringing the visceral experience of a Kingsford BBQ to life, while staying grounded in Kingsford’s authentic all-American roots.
Let the eComm Revolution Begin!
The 2020 Pandemic brings retailers into eCommerce – big time. This new normal – and all its uncertainty – is weighing heavily today on retailers – and in fact most companies. Our team continues to explore the potential long-term implications of new shopping behaviors and which trends are likely to be permanent. E-commerce sales are […]