Creating compelling
brand experiences.

DDW is a collective of thinkers, storytellers, designers and technologists on a mission to solve some of our client’s toughest marketing problems. We create solutions based on fresh insights, bold ideas and brilliant creativity.

Founded 25+ years ago by Barry Deutsch, Deutsch Design Works, now DDW, has always been one of the most highly trusted and award-winning brand design agencies on the West Coast. Today, DDW is a complete brand and experience design agency, providing a broad array of strategic, design and integrated marketing services.

Our approach is highly collaborative, extremely agile, and always fast-paced. We work in a rapid series of design sprints, creating, iterating and optimizing as we go.

And the best part: it works. We’ve fine-tuned our approach, partnering with some of the top marketers in the world on more than 900+ brand assignments.

Deep brand story +
fresh brand design =
21st century brand

Today, the most successful brands are great storytellers. They have stories that are deep with meaning. Stories brought to life in fresh, surprising ways at every consumer touchpoint. It’s a deceptively simple formula, but’s the foundational principle of everything we do.

Deep brand story.

You may know it as your brand positioning, your brand value proposition, your brand idea, your personality, your purpose. These are all ingredients in what adds up to what we call your Brand Story. We’ll help uncover and articulate your most humanly motivating brand story in ways that will inspire imaginations, create impact and deepen connections.

Marketplace and audience analysis
Competitive assessment
Trends analysis
Opportunity definition
Strategy framework
Brand strategy
Brand story creation
Brand positioning
Brand architecture
Strategic imperatives
Market research & analysis

Fresh brand design.

Fresh Brand Design is the experience your brand delivers at every touchpoint, whether it’s through the design of your product, your packaging, your website or through advertising or social content. Our team of designers and producers can help you activate your brand through experiences that are compelling, cohesive and cost effective.

Identity design systems
Brand look & feel systems
Brand and product naming
Messaging and copywriting
Packaging system design
Package structures
Website design
Videography & editing
Imagery and illustration
Experiential design
Retail design
Structures and prototyping
Motion graphics

Digital, social, influencer
marketing and more.

Whether it’s designing a campaign, creating social content, or targeting influencers in your category, DDW can help you activate your brand, deepen engagement with your audience and drive business results.

Marketing strategy
Campaign planning
Media planning & buying
Social marketing
Influencer marketing
Campaign optimization
Results analysis


Sustainability matters.

Consumers are increasingly operating with a sustainability mindset, putting pressure on brands to help them make it a lifestyle. Values-driven consumers increasingly demand options that don’t harm — and, better yet, restore — the planet.

DDW has extensive experience creating sustainable packaging solutions for our clients. We can help you make the sustainability imperative for your brand a reality.




MIKE GOEFFT – Managing Director

Mike is Managing Director at DDW responsible for agency revenue and day-to-day operations. Mike’s focus is team building, inspiring great work and helping clients achieve extraordinary business results.

Prior to DDW, Mike led major client engagements at global agencies like Y&R, Ogilvy, JWT, and Deutsch LA and has created literally hundreds of campaigns for clients like Procter & Gamble, American Express, Kellogg’s, Clorox, Sprint, HTC, The North Face, Blue of California and Xerox.

ROSS PATRICK – Executive Creative Director

Ross is Executive Creative Director at DDW and leads all of our Brand Design work. Ross is passionate about design and brand integration across all touch points—from product design, identity, naming, packaging and retail design, to digital, mobile and experiential.

Ross cut his teeth as a designer at Nike, then became head of advertising and design at Capitol Records, working his way to become SVP, Director of Design at Deutsch LA. Ross has led creative for many large clients such as Nike, GM, Microsoft, TGI Fridays, The Coffee Bean & Tea Leaf, DIRECTV, Old Navy and Tesco. He’s also worked with Madonna, Paul McCartney, Radiohead and Foo Fighters.

GREG RILEY – Chief Strategy Officer

Greg is Chief Strategy Officer and leads the discovery and expression of our deep Brand Story work. Greg and the strategy group are singularly focused on the changed (and changing) expectations of the 21st Century consumer—and crucially, how deep Brand Story and fresh Brand Design drives deep and lasting success in the complex 21st century landscape.

For 30 years, Greg has offered his results-oriented blend of quick incisive data synthesis, finely-tuned intuition, distinctive brand storytelling, and rapid innovative methods of creative ignition to dozens of leading brands including Apple, Levi’s, Adobe, Intel, eBay, HP, Microsoft, Sprint, Citibank, Esurance, United Airlines, Cadillac, Ford, Virgin, Disney, Mattel, Stanford University, Procter & Gamble, Kellogg’s, Walmart, PepsiCo, McDonald’s, General Mills, Neutrogena —and many others.

BILL LARSEN – Director Client Services

As Director of Client Services, Bill oversees DDW’s Client Services team and the day-to-day leadership of all client engagements. Bill is committed to establishing long-term strategic partnerships with our clients, built on stunning best-in-class solutions and extraordinary business results. Prior to DDW, Bill worked for Landor Associates, Salt Branding, Anthem and Voicebox Creative.

His experience spans many categories, including airlines, technology, pharma, cannabis, petroleum, telecom, CPC, food, wine & beer, and professional and financial services. His clients have included Starbucks, Energizer, Unilever, Meyer Corporation, Johnson & Johnson, Microsoft, AT&T, PepsiCo, LG, Seagate Technologies, Albertsons Safeway, Jones, Lang LaSalle, American Airlines and United Airlines.


Design awards and innovation.

What’s the point of entering design competitions? To be honest, it’s not something we focus on but we still like to enter — and win. Sometimes we just feel like sharing our work and co-mingling it with the other amazing work that is being produced around the globe.

It’s also nice to be acknowledged by a panel of esteemed design judges. Recognition can be meaningful for the team and our clients. So it’s something we are excited about each year and 2019 is shaping up to be a big year already as we’ve receieved the nod from Graphis and GDUSA.