DDW Creates a Macho Design for Blue Point Brewing

Remember that shark in the movie Jaws? Yeah, this is totally different. In fact, this little Macho Muchacho is a feisty little Mexican style lager that inspired DDW to do something really crazy.

First, Blue Point Brewing needed some help creating a name. Then they needed a clever way to bring the name and the label to life. The DDW creative team illustrated this little snapper impersonating a shark. The design is almost as tasty as the agave, lime and salt Blue Point added to give this lager its bite. Cuidado con los tiburones!

Macho Muchacho Mexican Style Lager


Our simple formula for brand success: Deep Brand Story + Fresh Brand Design = 21st  Century Success.

At DDW, we help brands discover their deep brand story. And then we translate that into fresh brand design — from brand identity and naming, to package design and digital brand experiences. It’s the fastest, most fail-safe route to 21st Century success.

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