Time to rise
Of course, millennials love purchasing their mattresses online. Simple experiences. Lower prices. No pushy sales people. Free delivery. Easy returns.
That’s why the category has exploded – with over 300 brands hawking their wares today.
Layla Sleep, one of the early entrants, had gotten buried in the e-chaos. At the same time its arch nemesis, Purple, was putting pressure on them for being a copy-cat brand. It was time for Layla to wake up and get moving.
Awake to life.
Layla entrusted DDW to help find their voice and bring it to life.
Re-imagining what Layla Sleep brand could be visually, verbally and digitally, DDW crafted a strategic brand story narrative that is both authentic and bold, so it grabs shoppers by their PJs.
With that as the foundation, we created a vibrant and sunshiny look & feel that awakened the brand.
We designed their new website, including e-commerce, D2C packaging, a share-worthy unboxing experience and even the mattress covers themselves. We art directed several photoshoots, both lifestyle and product, so no one could ever call us copycat again.
“I’ve never seen a team bring our ideas to life with the same creative force they’ve shown. They’re a team of outstanding individuals.”
— LAYLA SLEEP
The new Layla Sleep site launched in January of 2019 and after only a few weeks, performance improved significantly – and it’s still going strong.
We continue to work with Layla Sleep today, including some crazy-fun social media content and campaigns. Check em out in the usual places.
It’s relationships and end-results like these – along with a comfy mattress – that allow everyone to sleep soundly at night.
“We’ve seen increased engagement on our website and a reduced overall bounce-rate. Users are spending more time on the platform, and the creative assets have contributed to the higher click-thru rate.”
— LAYLA SLEEP
STRATEGIC BRAND STORY
LOOK & FEEL SYSTEM
LIFESTYLE AND PRODUCT PHOTOGRAPHY
SOCIAL MEDIA CAMPAIGNS