Remember that shark in the movie Jaws? Yeah, this is totally different. In fact, this little Macho Muchacho is a feisty little Mexican style lager that inspired DDW to do something really crazy.
First, Blue Point Brewing needed some help creating a name. Then they needed a clever way to bring the name and the label to life. The DDW creative team illustrated this little snapper impersonating a shark. The design is almost as tasty as the agave, lime and salt Blue Point added to give this lager its bite. Cuidado con los tiburones!
ABOUT DDW:
Our simple formula for brand success: Deep Brand Story + Fresh Brand Design = 21st Century Success.
At DDW, we help brands discover their deep brand story. And then we translate that into fresh brand design — from brand identity and naming, to package design and digital brand experiences. It’s the fastest, most fail-safe route to 21st Century success.
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