SOUR IS NOW OFFICIALLY AMAZING
Two young picklers in the farming town of Sebastopol, CA, wanted to bring their old-fashioned brining business to the Millennial masses. But anyone worth their kraut knows it’s not easy breaking into high-end grocery stores. They hired DDW to help them do it.
Our design team studied their history and fermentation process and came up with the unique name Wildbrine. From there, we created a portfolio of fresh new products and flavors, with colorful packaging to reflect each jar’s deliciously intriguing contents.
Brand Identity / Packaging / Naming