Reinventing the millennial tux rental experience.

For most guys, renting a tux means pushy salesmen, outdated inventory, and a generally awful experience. The Men’s Wearhouse set out to change all of that with a new tuxedo rental experience expressly designed for today’s demanding digital natives.

DDW created an innovative experience wrapped in a brand story worthy of any guy’s special day. We crafted ‘Be Ready’ the brand’s new mantra, which is The Men’s Wearhouse commitment to be there and to help guys, so they can shine on their big day.

With this as our foundation, we reinvented the tuxedo rental experience.

We designed an inviting online experience where tux renters can simply find their style, select their fit and order exactly what they want. A couple of clicks and they are done – and they get to avoid the whole dreaded in-store experience. Box checked.

We then developed of a unique tux-to-go box that cleverly stores their tuxedo and all their accessories, so everything arrives wrinkle-free and ready to go!

A promise to every groom and prom goer, even the most nervous ones… We got you. And we made sure the entire unboxing experience was engaging, fun and instagrammable.

BRAND STORY
BRAND LOOK AND FEEL
PACKAGE DESIGN AND UNBOXING
PACKAGING COLLATERAL
WEBSITE DESIGN