Time to rise
and shine

Of course, millennials love purchasing their mattresses online. Simple experiences. Lower prices. No pushy sales people. Free delivery. Easy returns.

That’s why the category has exploded – with over 300 brands hawking their wares today.

Layla Sleep, one of the early entrants, had gotten buried in the e-chaos. At the same time its arch nemesis, Purple, was putting pressure on them for being a copy-cat brand. It was time for Layla to wake up and get moving.

Awake to life.

Layla entrusted DDW to help find their voice and bring it to life.

Re-imagining what Layla Sleep brand could be visually, verbally and digitally, DDW crafted a strategic brand story narrative that is both authentic and bold, so it grabs shoppers by their PJs.

With that as the foundation, we created a vibrant and sunshiny look & feel that awakened the brand.

We designed their new website, including e-commerce, D2C packaging, a share-worthy unboxing experience and even the mattress covers themselves. We art directed several photoshoots, both lifestyle and product, so no one could ever call us copycat again.

“I’ve never seen a team bring our ideas to life with the same creative force they’ve shown. They’re a team of outstanding individuals.”

— LAYLA SLEEP

Eye-opening
results.

The new Layla Sleep site launched in January of 2019 and after only a few weeks, performance improved significantly – and it’s still going strong.

We continue to work with Layla Sleep today, including some crazy-fun social media content and campaigns. Check em out in the usual places.

It’s relationships and end-results like these – along with a comfy mattress – that allow everyone to sleep soundly at night.

“We’ve seen increased engagement on our website and a reduced overall bounce-rate. Users are spending more time on the platform, and the creative assets have contributed to the higher click-thru rate.”

— LAYLA SLEEP

STRATEGIC BRAND STORY
LOOK & FEEL SYSTEM
WEBSITE DESIGN
PACKAGE DESIGN
UNBOXING EXPERIENCE
PRODUCT DESIGN
LIFESTYLE AND PRODUCT PHOTOGRAPHY
SOCIAL MEDIA CAMPAIGNS
VIDEOS
ANIMATIONS