A bag of
frozen peas?

When Randy Weinstein had a motorcycle accident, he landed in the hospital with a broken shoulder and 5 broken ribs. Upon sending him home, his doctor prescribed a bag of frozen peas to help ease the pain and swelling. Randy was dumbfounded.

Being told there’s nothing out there that works better than frozen peas, Randy, a manufacturer importer and inventor extraordinaire, went to work. Over the next few years, he developed Kool’n FX, an amazing brand of cold and hot therapy gel packs, custom designed and form-fitting – to target the pain zone. There are many kinds of heat wraps and ice packs out there, but nothing quite like these amazing packs.

While still developing his products, Randy invited DDW to partner with him to create the Kool’n FX brand.

True
collaboration.

Working very closely with the client as he developed the products, DDW created a disruptive new breakthrough brand. In the spirit of true collaboration, his work influenced ours and ours his.

DDW developed the brand identity, tagline, brand look & feel, ultra-premium package designs including a sharable unboxing experience, a dynamic e-commerce website and Amazon pages, and a host of marketing and sales materials. We also influenced the products’ materials, finishes, colors and labels.

It fits where
it hurts.

Just like the products themselves, the new premium brand is bold and disruptive. Every detail has been considered and addressed.

These new products provide real relief to aches and pains. But our team didn’t need to use them, as this was a totally pain free partnership.

"Working with the DDW team is super easy. They listen to what I am trying to accomplish and they always come back with something very close or better than what I imagined. They aren’t cheap, but they are very good at what they do. Money well spent!"

— KOOL'N FX

BRAND IDENTITY
LOOK & FEEL SYSTEM
TAG LINE
PACKAGE DESIGN
LIFESTYLE AND PRODUCT PHOTOGRAPHY
WEBSITE DESIGN
COLLATERAL DESIGN
VIDEO CONTENT
SOCIAL MEDIA CAMPAIGNS