Inventing brands with Amazon

It’s no secret that Amazon is rolling out private label brands for literally everything, from baby wipes to pasta, toilet paper, dog biscuits and more. Amazon is Primed to take over every category and DDW is thrilled about helping create some of their top selling brands.

Presto! is a popular Amazon household brand, offering a full line of bio-based cleaners, detergents, dish soaps, and even some paper products.

Working closely with our Amazon clients, DDW developed the Presto! brand identity, and its squeaky clean packaging design.

In fact, our playful Presto! toilet paper design was awarded Gold by GDUSA. Guess our throne is not the porcelain kind.

Creating a baby brand moms trust

We also created Mama Bear, an adorable baby brand offering the highest quality organic foods and snacks, as well as hypoallergenic diapers, shampoos and lotions.

With Amazon creating products they knew parents would want, their challenge to DDW was to create a brand that moms would want to trust.

Needless to say, we rose to the occasion – crafting a whole new brand, Mama Bear. DDW developed the Mama Bear name, identity, brand look and feel, and packaging designs across many different products.

Using our proprietary, fast-paced iterative design process, we quickly created a wide range of baby brand concepts and names that Amazon could just as quickly test with consumers. We had many winners, but one really made moms smile.

GLOBAL RETAIL AUDIT
BRAND STORY
BRAND NAMING
BRAND IDENTITY’S
PACKAGE DESIGN
PRODUCTION FILES
GUIDELINES