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REFRESHING A CLASSIC

The King of Beers needed to evolve its look to appeal to thirsty Millennials. But just as important—staying true to die-hards and its storied 1876 heritage. Anheuser-Busch to DDW: Make this Clydesdale-sized challenge look easy.

Our design team dug deep into the archives to understand the heart, soul, and rich iconography of the Budweiser brand.

We then curated the brand’s classic design elements to create a more modern aesthetic, rescripting the exquisite letterforms of the original Budweiser logotype. Old World style with a New Millennium feel, celebrated with a cold one.

Brand Identity  /  Packaging

The DDW design team recrafted Budweiser’s historic letterforms and iconic badging into a clean, bold expression that struck the right balance between retro and a modern classic — a design that’s stood the test of time for more than 15 years.

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