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Ayesha CurryDDW is thrilled to announce its collaboration with Meyer Corporation and Ayesha Curry to create the brand identity and package design for Ayesha’s debut cookware line.

The challenge to the DDW team: Set the Ayesha Curry brand apart from other celebrity-endorsed cookware with a design that captures Ayesha’s sparkling personality and her devotion to cooking and family.

Ayesha Logo

Ayesha Logo

DDW went immediately to work — exploring the essence of the Ayesha Curry brand and digging deep into the crowded celebrity-endorsed cookware marketplace.  The DDW Design Team then created a range of brand identity and package design possibilities — all with an eye towards breaking through the clutter and capturing the uniqueness of the Ayesha Curry brand.

Ayesha Cookware Skillet

The result: A sunny optimistic package design, featuring a distinctive Ayesha brand mark combined with candid Polaroid-style shots of Ayesha at home and in the kitchen – all to convey her love of family, food, and fun.

Jon Ragel

Photo of Ayesha Curry by Jon Ragel


Special thanks to Jon Ragel for the amazing photos of Ayesha

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