The challenge to the DDW team: Set the Ayesha Curry brand apart from other celebrity-endorsed cookware with a design that captures Ayesha’s sparkling personality and her devotion to cooking and family.
DDW went immediately to work — exploring the essence of the Ayesha Curry brand and digging deep into the crowded celebrity-endorsed cookware marketplace. The DDW Design Team then created a range of brand identity and package design possibilities — all with an eye towards breaking through the clutter and capturing the uniqueness of the Ayesha Curry brand.
The result: A sunny optimistic package design, featuring a distinctive Ayesha brand mark combined with candid Polaroid-style shots of Ayesha at home and in the kitchen – all to convey her love of family, food, and fun.
Special thanks to Jon Ragel for the amazing photos of Ayesha jonragel.com